Software engineering product design

I engineer digital products, from the interface to the system.

I bring ideas from the first sketch to a working product—across web applications, commerce, integrations and the details that make technology feel clear.

Product thinkingImplementationConnected systems
Featured project01 / 06
QB Grove botanical home and garden storefront preview.
QB GroveTheme preview · In developmentView case study
Based on published project recordsBrowse all published work

01 / Featured work

Products and systems
in progress.

QB Grove botanical home and garden storefront preview.Theme preview
Commercial productIn development

QB Grove

A botanical WooCommerce storefront concept for plant care, home growing and considered objects.

WordPressWooCommercePHP
Case study
Fiery Tees child-theme preview showing the graphic-tee storefront presentation.Theme preview
Client projectIn development

Fiery Tees

A graphic-tee storefront organized around collection discovery, promotions, and product selection.

WordPressWooCommerceEldy
Case study
QuikBooze product management application showing product cards, category controls, and product status, price, and stock fields.Interface screenshot
Client projectIn development

QuikBooze

A multi-store SaaS control plane for provisioning and managing independent WordPress and WooCommerce storefronts.

Next.js App RouterReactTypeScript
Case study

Showing 6 featured projects · View all published work

02 / Capabilities

One connected
engineering practice.

I move between product intent, the interface people use and the technical work that makes the experience function.

01

Full-stack engineering

Web applications, front-end systems and dependable APIs.

02

Web & e-commerce

WordPress, WooCommerce and the systems around a store.

03

Custom plugin engineering

Purpose-built WordPress tools for focused merchant and product workflows.

04

Product engineering

Turning a product goal into practical implementation choices.

05

Integrations & automation

Connecting services and reducing repetitive work.

06

Interface design

Clear flows, deliberate hierarchy and interactive prototypes.

Technologies in published project records
CSSCloverClover Catalog APIClover payment metadataDDEVEldyEldy child themeGoogle Maps and Distance Matrix APIsJavaScriptLinuxMySQLNext.js App RouterNextAuth.jsNode.jsOpenAI Responses APIOpenLiteSpeedPHPPM2PrismaReactStripeTailwind CSSTypeScriptUber DirectUber Direct (experimental)Uber Direct APIWooCommerceWordPressWordPress REST API

03 / Approach

From the real workflow to a solution people can use.

More about my approach
01

Understand the work

Start with the actual workflow, the people using it and the points of friction.

02

Shape a clear path

Map the important parts and choose a small, coherent solution that can be maintained.

03

Build and verify

Implement the interface and system, then test in the environment where it will be used.

04 / About

Product thinking meets
hands-on engineering.

My work sits between software engineering and product design. I care about useful outcomes, thoughtful interaction, and the systems that make an experience reliable.

Read about Hakan

05 / Contact

Have a useful challenge
in mind?

Tell me what you’re trying to make work.

Start a conversation